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Crescendo finance


Growth catalyst

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Crescendo finance


Growth catalyst

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Who are we ?


Who are we ?


A tailor-made corporate finance advisory service


Presentation


Crescendo finance is an independant investment banking firm specialized in Merger/Acquisition and Financing, in continuous growth since its creation in 2013. Crescendo finance delivers a strong expertise in the small cap segment for the execution of sales and acquisitions of companies, business assets, mergers, spin-offs, LBOs, OBOs, MBOs, etc.

Expert in the treatment of corporate finance operations, Crescendo finance assists SMEs from TMT sectors (hereinafter detailed) in the completion of their alliance and financing strategies. A sectoral diversification has also been initiated since 2018.

  • Consulting companies (management, strategy, organisation, …),

  • IT (IT Services companies, Software, Cloud, Integrators, distributors, …),

  • Medias (digital and communication agencies, ecommerce, emarketing,…)

  • Telecom (telco and network operators, MVNO, integrators,…)


Team


Alexandre FOLMAN

Founder and Managing Director of Crescendo finance, IPAG Paris, Master 2 Entrepreneurship.

After a first experience in corporate finance at Business Object Dublin (during the acquisition by SAP in 2007) and a quick experience in the media industry ( Journal La Croix, Editions Florent Massot). He has completed as an M&A analyst : 20 M&A operations & 3 financing operations in TMT sectors at Hitechpros company (listed on Alternext). Taping into this experience gained over 3 years, he launched Crescendo finance in 2013. His articles about Culture and Society : https://ainsiparlaientmesheuresperdues.wordpress.com/


Yoann ROUSSEL

Graduated from Master’s degree in Strategy & Financial Engineering from Paris-Saclay University and the DSCG, Yoann ROUSSEL joined Crescendo finance as an analyst in 2015 after a first experience at Chronopost as a management controller.


Pierre MLYNARZ

Graduated with a double Master’s degree in International Business and Digital Strategy from GEM. After two experiences as an analyst at KBC Bank and as a Strategy and M&A Advisor at I-Deal Development, Pierre MLYNARZ became a business manager at Crescendo Finance in 2018 


Théo BRASSAC

Théo BRASSAC graduated from KEDGE BS with a Master’s degree in Corporate Finance and joined Crescendo Finance in 2019 as an analyst, after a first experience in the M&A team of the Crédit Mutuel - CIC Investissement group.


 Chloé MAREL

Chloé MAREL graduated from Paris Dauphine University with a Master's degree in Finance and joined Crescendo Finance in 2019 as an analyst, after an experience in cost accounting at Ipsos.


 

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Press


Press


They talk about us
















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                                                       12 décembre 2017 - DL Software poursuit la verticalisation de son offre dans le retail










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Transactions


Transactions


A sharp and highly praised expertise


Press release



Testimonials


June 2018 : Crescendo Finance orchestrates the MBO of the broker Leader Insurance Group with the investment fund LT Capital

Yoann Chery: "Thank you to Crescendo Finance for its efficiency. At the initiative of the merger with the LT Capital fund, his team was able to perfectly adapt to my expectations."

January 2018 : Crescendo Finance leads the sale of ProSmart Solutions to the Blue Soft group

Bogdan Degeratu, about Crescendo Finance: "Many thanks to Yoann and Alexandre for their sound financial advice and availability, in line with their excellent reputation".

January 2018 : Crescendo Finance advises Solent on the acquisition of Philog

Together, the two parties would like "to thank the Crescendo Finance team for bringing about the meeting that each of the parties expected and for supporting them in carrying out this capital-intensive operation within a reasonable time frame".

June 2017: Crescendo Finance advises Arcatem's shareholders in their transaction with the Artemys group

Miguel De Oliveira and Nicolas Guilany, leaders of Arcatem: "Crescendo Finance is an investment bank that combines remarkable financial expertise, a very specialized knowledge of our sector and an unparalleled ability to execute. We would like to thank his team for doing a great job!”

October 2016 : Crescendo Finance supports Trepia in its sale transaction to the Intitek group

Renaud Benquet, CEO of Trepia: "Pragmatism and efficiency best summarize the action of Crescendo Finance, a bank that has intelligently brought Trepia and Intitek together.”

July 2016 : Crescendo Finance supports SRCI in its sale transaction to the Salvia Développement group

Gilles Brandel, Manager of SRCI: "Crescendo's teams have done an excellent job of fulfilling the objectives set within the framework of the mandate I entrusted to them: to support SRCI within a reasonable time frame with an actor in tune with the human dimension of the company and to realize my assets under very good conditions."

June 2016 : Crescendo Finance supports the Intitek group in the takeover of the digital consulting company Hinnoya

Nicolas Boileau, President of Intitek: "After Dunasys in 2014 and now Hinnoya, renamed Intitek Hinnoya, there is a good chance that we will carry out a third external growth operation with investment bank Crescendo Finance. This demonstrates his excellent expertise in Mergers & Acquisitions for the IT consulting sector! "

January 2016 : Crescendo Finance organizes the sale of Stanfeel Conseil to Blue Soft Group

Edouard Peltier, Chairman of Stanfeel Conseil and Thierry Boccara, CEO of Blue Soft Group: "We are carrying out a very successful sale and acquisition transaction through Crescendo Finance, which we would like to thank. Our offers are complementary, we share the same business culture, which translates into significant organic growth prospects."

December 2015: Crescendo Finance supports Com Network in its sale to DPR Industries

Marc Gilles, President of Com Network: "Crescendo Finance, an investment bank, played a key role in the sale of Com Network to DPR Industries thanks to its excellent knowledge of the M&A market in our sector.”

May 2015 : Crescendo finances advises the operator SENSO TELECOM in its sale transaction to the VOIP TELECOM group

Didier KERLOCH, CEO of SENSO TELECOM :

"A big thank you to Alexandre FOLMAN for this mandate, which was brilliantly carried out from start to finish!"

February 2015 : Crescendo Finance advises EES ASSURANCE in its transaction with the BK CONSULTING FRANCE group

Stéphane ANCEL, Manager of EES ASSURANCE:

"Crescendo Finance, my exclusive agent for this transaction, fully understood the stakes of my backing project by very quickly targeting a significant, solvent player who is looking for sectoral complementarities. This merger makes it possible both to maximize the creation of commercial value between the two entities and to remain faithful to the humanist values to which EES ASSURANCE's DNA has been linked for so many years. At a time when ATGs are becoming more widespread among customers, joining BK represents a remarkable strategic opportunity."

October 2014: Crescendo Finance advises DUNASYS on the sale of its services activities to INTITEK

Michel DURAN, President of DUNASYS:

"Professionalism, dynamism, network and pugnacity are essential qualities that Crescendo Finance has demonstrated to bring our sale project to a successful conclusion, which, like all M&A transactions, contained a high degree of complexity and technicality."

October 2013: Crescendo Finance advises the sale of FINANCIAL SYSTEMS to PS INGENIERIE

Stéphane PANZANI, Manager of FINSYS:

"Working with Crescendo Finance has been a real pleasure. The proactivity he shows is a real accelerator of the sale process. Only 5 weeks were necessary to meet the final candidate for the effective acquisition of FINSYS. In addition to its high speed of execution of the mission, it is able to offer a wide choice of targeted acquiring counterparties and a rigorous consulting methodology. I can only praise the professionalism of Crescendo Finance, which makes it a key player in M&A in our sector."

 

 

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Fundraiser


Fundraiser


Financing solutions adapted to your strategic projects


Méthodology


Crescendo finance is able to provide its clients with a variety of financing solutions from the beginning to the end of their growth phase : 

  • Venture capital : innovation, creation, amorçage, lancement

  • Private equity : stabilisation, NWC, acquisitions, build-up

  • Buyout transactions : cash out, wealth management, buyout by the top management, sale

Step n°1 : Preparation of the capital request

  • Market study

  • SWOT

  • Valuation with discounted cash flows + goodwill

  • Executive summary (positioning, products/services mix, competitive advantages, Key factors of success, team, ROI, allocation of requested equity capital)

  • Business Plan

  • Coaching of management on the relevance of the speech it will have to deliver

 Step n°2 : Choice of private equity investors

  • Identification and targeted approach

  • Qualitative screening

  • Competitive bidding

 Step n°3 : Road show

  • Presentation of the parties

  • Ambitious sale of the entrepreneurial project (business model + men)

  • Coordination of the detailed analysis of the Business Plan in a non-instrusive way for the entrepreneur

 Step n°4 : Closing

With the constant and precious support of our ecosystem of auditors, tax specialists and lawyers specialising in corporate finance

  • Equity and debt negotiations (senior debt/mezzanine, pre&post-money arbitration, shareholders' agreement, guarantee of assets and liabilities, term sheet)

  • Dues diligences in data room (social, fiscal, environmental, legal, accounting, financial, IT)

  • Drafting and conclusion of the final memorandum of understanding / SPA and PPA


Financing



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Merger / Acquisition


Merger / Acquisition


Orchestrate to better promote key success factors


Disposal


A proposed sale is a particular and sensitive phase in the life of a company.

This is an eminently intrusive subject for the manager, who is primarily focused on internal growth, and selling his company under the best conditions requires thinking about a real strategy in order to maximize shareholder exit value on the one hand, and on the other hand, to identify the best possible backing configurations.

Exclusively commissioned, Crescendo Finance investment bank is an essential interface between its client and a carefully selected buyer market (solvency, critical size, complementarities, etc.). Market set up in a creative and reactive way thanks to a very detailed knowledge of the players in the sectors addressed, via an ultra-qualified database.

Crescendo's golden rule is to put the best acquisition proposals in competition in terms of valuation and industrial development projects, under conditions of irreproachable confidentiality. Huge time savings for the client, the possibility of dual track to compare various external growth projects (industrial companies, investment funds, individual buyers, sector or geographical diversification, etc.), increased cash outlooks: there are many advantages to delegating the management of a sales operation to Crescendo Finance.

To do so, a scalable and precise modus operandi to adopt is imperative :

  • Definition of strategic issues, needs analysis, implementation of a schedule of actions

  • Balance sheet / goodwill / market valuation

  • Anonymous teaser communicated to a list validated by the client

  • Drafting of the Memorandum given to the assignees after NDA

  • Validation and presentation of the parties

  • Negotiation

  • Letter Of Intent (LOI)

  • Search for financing

  • Dues diligences

  • Final deeds of sale

  • Tax optimization


Acquisition


Acquisition mechanisms are very often abstruse and time-consuming subjects that managers often find it difficult to deal with rigorously, in parallel with their organic growth.

From the identification of potential targets, to their analysis, to the formulation of appropriate takeover offers or the search for bank financing, the various stages leading to the success of an external growth operation require specialized and recognized advice, dedicated exclusively to achieving the objectives set.

Professional support is required for the study of targets, negotiations between the parties and coordination of technical aspects (financial, social, tax, legal, etc.) if the manager wishes to maximize the comfort conditions for carrying out his takeover operation. This is the raison d'être of Crescendo Finance, an investment bank. As part of an exclusive acquisition mandate, Crescendo Finance rigorously deploys a proven and efficient working method.

Each key phase of the process is carried out in accordance with pre-established metrics in order to generate the highest added value for our clients:

  • Definition of strategic issues, needs analysis, implementation of a schedule of actions

  • Implementation of an action plan

  • Targeting of companies to be approached

  • Thorough target analysis (commercial, legal, managerial, financial, etc.)

  • Validation and presentation of the parties

  • Negotiation

  • Letter Of Intent (LOI)

  • Search for financing

  • Dues diligences

  • Final deeds of sale


Process


Acquisition mission


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PRé-MISSION

NEEDS ANALYSIS

STRATEGIC AND ACTION PLAN

INITIALIZATION OF THE MISSION

acquisition MISSION

1/ RESEARCH : 6 to 8 weeks

  • Targeting of sellers

  • Qualification, selection, meetings

2/ NÉGOCIATION : 6 to 8 weeks

  • Term sheet

  • Activation of the exclusivity clause

  • Dues diligences in dataroom

3/ CLOSING : 6 to 8 weeks

  • Lifting of the suspensive clauses

  • Drafting of the legal transfer protocol

  • Signing and release of funds

POST-MISSION

TRANSITION (MANAGERIAL AND COMMERCIAL)

CONSOLIDATION OF THE EXTERNAL GROWTH


Sale mission 


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PRÉ-MISSION

NEEDS ANALYSIS

STRATEGIC AND ACTION PLAN

INITIALIZATION OF THE MISSION

SALE MISSION

1/ RECHERCHE : 6 to 8 weeks

  • Assembly of the teaser and the memorandum

  • Assignees targeting

  • Qualification, selection, meetings

2/ NÉGOCIATION : 6 to 8 weeks

  • Term sheet

  • Activation of the exclusivity clause

  • Dues diligences in dataroom

3/ CLOSING : 6 to 8 weeks

  • Lifting of the suspensive clauses

  • Drafting of the legal transfer protocol

  • Signing and release of funds

POST-MISSION

TAX OPTIMIZATION

TRANSITION (MANAGERIAL AND COMMERCIAL)

DECREASING PRESENCE OF THE SELLER AND EARN OUT